Lawrence Whittle, Non-Executive Advisor
Lawrence brings a wealth of international enterprise software and SaaS experience to Symbiosis Search with both start-up fast-growth vendors and major global players.
For the past twenty five years, Lawrence has successfully built and managed global software companies, ranging from pre-IPO start-ups to established international vendors. As a sales and marketing-focused Executive, he has grown and managed the European or Global operations of publicly-traded Marcam Solutions (ERP for Process Industries - now Infor), publicly-traded Centra Software (eLearning / Web conferencing - now Saba), ProfitLogic (Price Optimization for Retail - now Oracle), M-Factor (Marketing Spend Optimization - now IBM Demandtec), publicly-traded Model N (Revenue Management software) and Persado (AI-driven Marketing Language Optimization).
With ProfitLogic, Lawrence successfully launched operations in Europe and subsequently managed the integration of the European business into Oracle after the acquisition in 2005. With Model N, he grew global revenues as Chief Sales and Marketing Officer and helped manage the company through its successful IPO in 2013. More recently, with Persado, he launched and led Sales and Marketing operations globally as Chief Revenue Officer.
Based in California since 2008, Lawrence is the CEO of Parsable, a hyper-growth VC-backed pre-IPO leader in Collaboration and Workflow solutions for the Industrial workforce.